Have you ever been to a wedding and seen a sign asking the guests to share their pictures and videos they take on Instagram or Facebook? Usually there is a designated hashtag (#smithwedding, for example) that they will ask you to use. With the explosion of social media sharing photos and videos from the wedding has never been easier or more fun.
Just this week Instagram announced that soon they will start allowing 60 second long videos to be posted. This is what Instagram had to say about the new release. “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year. In the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love.”
This is very exciting news in the world of wedding videography. Up to this point we’ve been limited to just 15 seconds of video. 15 seconds is only enough time to post a few choice highlight clips from the wedding but doesn’t really let us tell much of a story. I’m excited about this extension because 1 minute is just the right amount of time to include some key audio from a toast or a segment from the vows and overlay it with some beautiful imagery and music. Or as you can see here I can build a suspenseful trailer that will leave the audience wanting more:
Does the idea of posting a highlights trailer the day after the wedding sound great to you as well? The week after the wedding while you and the guests are still in “wedding High” mode is the perfect time to send out a few teaser trailers for what is to come. Get in touch if this sounds like something you would like to add to your wedding cinema package and we can talk details.
See more from my Instagram feed here!